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Our Programs

National Accounts

Our relationship with major manufacturers provides us with direct access to National Fleet programs, services, and car dealer transfers. Call us for any of your Cooper or Bridgestone National Account needs.

Century Program

An associate dealer program offered by Cooper for the Mastercraft brand, the Century Program is based on attainment levels and products purchased in a quarter. These purchases qualify tire dealers for monetary rewards. Dealers are also eligible for marketing and support. Preferred partner program access is available, along with online marketing materials, inclusion on a Mastercraft dealer locator, and a Google paid search ad program. Requirements for inclusion start at a minimum of 100 units per quarter.

Firestone Certified AG Dealer

Firestone’s Certified Farm Tire Dealer program focuses on dealers who serve agricultural markets in rural areas. Certified dealers stock should include rear tractor tires, front tractor tires and implements in the Firestone brand. As a certified dealer, a dealership will have access to seasonal Firestone promotions. Qualifying dealerships can redeem points for rewards and Point of Sale merchandise.

Commercial Accounts

We are your local warehouse for OEM Fulfillment Programs. We offer dependable and accurate delivery options with no fuel charges for an affordable choice with no complications.

Fulfillment Programs:

  • Ford Around the Wheel Program
  • GM Tire On a Roll Program

Fulfillment Program Tires include:

  • Bridgestone
  • Firestone

Value Added Programs

Tireweb (Dealer login)

Developed specifically for independent tire retailers, Tireweb is a B2B ecommerce application loaded with beneficial features. Through Tireweb, retailers can order tires, manage markups, create quotes, generate stock orders, and have access to information on all tires included in the tire library. The simple and intuitive Tireweb interface allows our dealers to efficiently access our inventory and pricing. Tireweb also includes DOT registration links to manufacturers.

Net Driven (Internet partner)

Net Driven provides custom website solutions for 1st Tire & Wheel dealers. The Net Driven solution includes website optimization for search engines in order to attract and convert leads for your business. Available services include the creation and hosting of your website, custom website design, responsive design, lead management, online tire catalogs, store locators, social media management, and much more targeted to the automotive and tire industry. Net Driven's web management services create a strong online presence, giving independent tire dealers the freedom to focus on other areas of their businesses.

Bridgestone Tires Firestone Tires Dayton Tires Fuzion Tires Mastercraft Tires Westlake Tires Milestar Tires Nankang Tires

Contact 1st Tire & Wheel

Retail or Wholesale Dealers Only


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